The Success and Surrender of an Intellectual Need

Humans on the face of earth from the beginning changing and improving their life styles; making better clothing to wear, better shelter to live and better food to eat etc. Human’s inherited nature is to explore and discover things, to find an answer to the solution and to think on a certain phenomenon and drive out a meaning from the developed perception. Just like Isaac Newton and Albert Einstein, Warner Brothers, Bill Gates, Steve Job made inventions from their ideas and King of England James VI in year 1606 had first established an organization out of his idea. Apple Inc. which is one of the largest Hitec companies in the world had its first product made by Steve Wozniak who single handedly invented the Apple I computer which lead to microcomputers revolution.  Similarly, Bill Gates made windows through his idea and creativity. Therefore, human beings keep satisfying their need for innovation and founders of these Hitec companies followed the same intellectual self-leadership patters. The marketing literature suggests that product-makers first satisfy their intellectual need for innovation and resultantly produce a brand new thing which might never have been the need of a human being and that performs the role of ‘’Need-Creation’’.

Contradictory to the concept given above, one may say that price and income level needs of a customer are taken into consideration while an organization starts the ‘’New Product Development’’ venture. But in this case as well, the point of concern is to invent a product which ultimately increases the market share is for organization own survival needs. Organizations actually do not sell their products below the cost which has been incurred in making that product. By prospect theory, those organizations which enter into the market and sell their products below the product’s cost, gain to receive bigger market share if the product goes successful; further they aim to increase the price if they will be able to position the product perfectly.

Should we believe that inventors transforming into big businesses perform a negative function by creating the need in longer runs to profit themselves or is it something natural that happens to intellectual human beings when they follow their goals and make their dreams accomplish and their devotion ultimately return them with bigger inventions?

Let’s dig into the concept further by considering an inventor named as Jim.
He is an engineer and recently made the cable bridge and was hired by the Government for that matter. He along with his other staff members completed the project effectively and efficiently. Jim has worked hard on making achieve his target within the time limit; he has been rated high for his pragmatism at the end of the project and now the bridge is beneficial for 1000s of travellers.

Analyzing Jim’s gaining foothold will give clarity of the success model followed by him. This emphasizes on the aspect of discovering the process by which Government recognized Jim’s talents and hired him at the earlier stage. By doing so, it has been found out that Government initially when had tested 60 engineers for this project and reviewed their past performances for their approval, two other engineers scored higher than Jim. The hiring panel decided to give this job to Jim for following reasons:
  • One of the member from the evaluation panel thought Jim won’t be an irritation for them in terms of too many demands regarding pay scale issues.
  • Jim would benefit the government hiding the secrets which citizens have right to know e.g. unsound working environment for the whole crew.

Studying the case of Jim gives us following insights:
  • An inventor, author or a scientist can be brilliant minds which can contribute to the world.
  • Their brilliance of mind largely dependent upon the system in which they exist. For example, other two candidates who scored higher than Jim might have shown a personality attribute which lead to the hiring panel eliminating them. That could be anything related to their reactive natures to the environment rather than accepting the reality and adapting it. In the same way, businesses which achieve sustainable competitive advantage/ competitive advantage must be the ones who are adaptive to change and followers of the right strategy change as well but other equally competent businesses if loose the battle; that actually shows they did not accept the system which has a need-creating nature.
  • An inventor can be extremely honest regarding his goals and making it a bigger success. However, the cause and effect rules of the system can be a hindrance for them. Like other two candidates did not win the project because of the system (the hiring panel); whereas the same system was beneficial for Jim. All three of them were capable in terms of their performances but their own intellectual needs have made them choosing the right or wrong paths to make their goals accomplish. And deciding for the right system ultimately.
  • It further indicates, product innovation is the need of the organization first, creating the need, integrate the product into marketing communications and once the product’s need is recognized; the organization is be able to become whether market-driven or market driving. For example, it starts creating the change by competing and all the organizations while compete, keep on impacting on customer’s need recognition at every step.
  • In answer to competition, organizations further should have capabilities to handle the change and if can survive in highly changing environments, be able to produce more resources which will further enable them to make more innovative products. Such innovative products will keep creating the need or might serve as ground-breaking inventions as well but such inventions in general do not have power to change the inhuman-system or bring any improvements to human welfare. Therefore, ones capabilities in a certain field really do not have any impact on alteration of other errors in one’s personality.

Insights into happiness of a common citizen of the world 

For centuries there is an unstoppable inquisitiveness in exploring the sources of human’s gratification and felicity. This is evident from the philosophy, sociology, psychology, biology, economics, business, literature, culture and all other subjective fields where authors and scientists have put their best efforts in finding treasures of knowledge either to prove their own occult desire for doing so or to provide benefit to the humanity at large where provision of benefits are correlated with attainment of complacency. For instance, Harvard Business Review’s famous article ‘’How will you measure your life’’ has been read the most after its publication which had its focus on how can final graduate students would make sure they find happiness in their careers. Further, right from the ancient history BCE; where author Ebers Papyrus addressed the issue of clinical depression till twenty-first century where American Psychiatric Association (APA) is still exploring ‘’mental disorders’’ prove the fact that quest for happy survival is foremost and momentous interest and need for the mankind.

Human tears and smile provides biological reasoning behind different emotional states. It’s an apparent observation that human’s happiness is dependent on positive life events; it’s abundantly clear from this that if one goes through the most traumatic stages of life will definitely shed tears. However, how can an emotional state be controlled and turned into one’s favor where internal responsive system is programmed in such a way that comes in terms with the one’s psychodynamics further translating into a smile in nature-contradicting events.

The answer to this lies in how human does the self-evaluation which functions as his responsive system to different set of circumstances. Self-evaluation in terms of one’s action could either be naturally/randomly or rationally performed.
Let’s consider human self-evaluation patterns. We all evaluate our current identities with respect to our self-perception knowledge, societal-perception knowledge, jurisprudence knowledge, religious knowledge or psychological knowledge. The self-perception knowledge is all composed of a variety system where its influenced by all other knowledges time to time and which existence is inevitable.

How a common citizen from any status class performs the self-evaluation to achieve complacency where the environment and world system is largely ‘’corruptionally composed’’ as quoted by various journalists in talk shows and newspapers and common people in college/ university cafĂ©-terias, hotels, huts, family gatherings, offices etc.

Lets consider different human roles on the planet:

An M.Phill student who has to produce researches in order to prove his credibility as a researcher in a particular field suppose is a highest CGPA scorer in his previous degree and now carry a study to publish it in an impact-factor journal. He completes the empirical study after following paid data-collection methods with full dedication but is unhappy with the results which neither prove the hypothesis made nor goes with the theoretical framework of the study. The student with high levels of frustration goes to his supervisor and asks for a help. The supervisor is in a permanent faculty of a renowned university advises him – ‘’I understand you have put hardwork and theoretical framework is absolutely a new-knowledge creation but my experience tells me that you need to manipulate the results a bit to support the theory because it will get published without any criticisms from the reviewer of the highly impact-factor journal’’ A student listens carefully to the supervisor and acts accordingly.

The student perceives himself as a contributive being to the body of knowledge. The society further has influenced him while he acted upon supervisor’s advice and changed the original results of the study; which will make his study published and would increase his worth as a researcher. Therefore, self-perception knowledge after being influenced by societal-perception knowledge is bringing a positive evaluation of his own self further bringing a smile on his face which is a sign of complacency. This self-evaluation of this student would be criticized by those people who evaluate the environment with respect to either religious or psychological knowledge. They might say that student’s gratification is an achievement but attained by wrong means; further falsely interpreted by student himself as a right decision; which is known as ignorance in other words.

In another instance, a lady who runs a beauty parlor put second-beat quality products. In her self-evaluation; she perceives she is doing good work by fulfilling people demand. Somewhere her past-life experiences made her learn the society is more fashion and beauty conscious that it becomes vulnerable without cognitive evaluations of the beauty- services. People evaluating with respect to jurisprudence knowledge might question the mission and practice of such services. However, same like the previous case; the owner of the parlor is satisfied with what she is doing.

Happiness and having that smile on your face makes you beautiful, achieving something in life is beautiful but the pragmatism of a peaceful life describes a different story. Many Africans live their lives without clothes and in hot environments with unhappy faces. Prisoners who were victims of genocide wrote great books and showed the world many dimensions towards understanding of life. They were apparently not happy because of the many ruined precious years in confinement. Happiness may not be the aim of a large population on the face of earth. In fact, aim's reality is to creat something with truth and honesty. When you are truthful; it’s confirmed you would have to work extreme harder, encounter violent opposition, getting into controversies and massive criticisms. The presence of all of them in life-processes might teach and make you learn excessively; the learning which will serve as a great resource for a change in the world tomorrow. By then your life would become revolution and your aims would become the collective reality on which the universe is based upon which might bring storm of failures and disappointments and very little happiness in the end.


VERITY OF TRUTH AND FALSEHOOD
Should we beware of false knowledge?
Many theories are negated when new are introduced or come into practice. Theories evolve, change and grow. Therefore, knowledge can be false initially and lives a journey towards advancement and improvement but this is how things are, time changes so do the ideas and human beings’ brain capabilities. It’s better to break the chains of self-imprisonment and be open to false things to find better ways for truth-discovery.