The Success and Surrender of an Intellectual Need

Humans on the face of earth from the beginning changing and improving their life styles; making better clothing to wear, better shelter to live and better food to eat etc. Human’s inherited nature is to explore and discover things, to find an answer to the solution and to think on a certain phenomenon and drive out a meaning from the developed perception. Just like Isaac Newton and Albert Einstein, Warner Brothers, Bill Gates, Steve Job made inventions from their ideas and King of England James VI in year 1606 had first established an organization out of his idea. Apple Inc. which is one of the largest Hitec companies in the world had its first product made by Steve Wozniak who single handedly invented the Apple I computer which lead to microcomputers revolution.  Similarly, Bill Gates made windows through his idea and creativity. Therefore, human beings keep satisfying their need for innovation and founders of these Hitec companies followed the same intellectual self-leadership patters. The marketing literature suggests that product-makers first satisfy their intellectual need for innovation and resultantly produce a brand new thing which might never have been the need of a human being and that performs the role of ‘’Need-Creation’’.

Contradictory to the concept given above, one may say that price and income level needs of a customer are taken into consideration while an organization starts the ‘’New Product Development’’ venture. But in this case as well, the point of concern is to invent a product which ultimately increases the market share is for organization own survival needs. Organizations actually do not sell their products below the cost which has been incurred in making that product. By prospect theory, those organizations which enter into the market and sell their products below the product’s cost, gain to receive bigger market share if the product goes successful; further they aim to increase the price if they will be able to position the product perfectly.

Should we believe that inventors transforming into big businesses perform a negative function by creating the need in longer runs to profit themselves or is it something natural that happens to intellectual human beings when they follow their goals and make their dreams accomplish and their devotion ultimately return them with bigger inventions?

Let’s dig into the concept further by considering an inventor named as Jim.

He is an engineer and recently made the cable bridge and was hired by the Government for that matter. He along with his other staff members completed the project effectively and efficiently. Jim has worked hard on making achieve his target within the time limit; he has been rated high for his pragmatism at the end of the project and now the bridge is beneficial for 1000s of travellers.

Analyzing Jim’s gaining foothold will give clarity of the success model followed by him. This emphasizes on the aspect of discovering the process by which Government recognized Jim’s talents and hired him at the earlier stage. By doing so, it has been found out that Government initially when had tested 60 engineers for this project and reviewed their past performances for their approval, two other engineers scored higher than Jim. The hiring panel decided to give this job to Jim for following reasons:

• One of the member from the evaluation panel thought Jim won’t be an irritation for them in terms of too many demands regarding pay scale issues.
• Jim would benefit the government hiding the secrets which citizens have right to know e.g. unsound working environment for the whole crew.

Studying the case of Jim gives us following insights:

• An inventor, author or a scientist can be brilliant minds which can contribute to the world.
• Their brilliance of mind largely dependent upon the system in which they exist. For example, other two candidates who scored higher than Jim might have shown a personality attribute which lead to the hiring panel eliminating them. That could be anything related to their reactive natures to the environment rather than accepting the reality and adapting it. In the same way, businesses which achieve sustainable competitive advantage/ competitive advantage must be the ones who are adaptive to change and followers of the right strategy change as well but other equally competent businesses if loose the battle; that actually shows they did not accept the system which has a need-creating nature.
• An inventor can be extremely honest regarding his goals and making it a bigger success. However, the cause and effect rules of the system can be a hindrance for them. Like other two candidates did not win the project because of the system (the hiring panel); whereas the same system was beneficial for Jim. All three of them were capable in terms of their performances but their own intellectual needs have made them choosing the right or wrong paths to make their goals accomplish. And deciding for the right system ultimately.
• It further indicates, product innovation is the need of the organization first, creating the need, integrate the product into marketing communications and once the product’s need is recognized; the organization is be able to become whether market-driven or market driving. For example, it starts creating the change by competing and all the organizations while compete, keep on impacting on customer’s need recognition at every step.
• In answer to competition, organizations further should have capabilities to handle the change and if can survive in highly changing environments, be able to produce more resources which will further enable them to make more innovative products. Such innovative products will keep creating the need or might serve as ground-breaking inventions as well but such inventions in general do not have power to change the inhuman-system or bring any improvements to human welfare. Therefore, ones capabilities in a certain field really do not have any impact on alteration of other errors in one’s personality.